Think Again

When to use the Think Again framework

Different people use the Think Again framework in different ways. Here are some ideas - contact us to let us know your own thoughts!



  1. Sensitise people to the impact of emotions, pattern recognition, one-plan-at-a-time, red flag conditions and safeguards on their, or their colleagues' decisions. For example, by recognising that the brain is influenced by emotions, decision makers become more open to challenge and are more open to the need for a strengtheded decision process.

  2. Strengthen managers' intuitive approaches to identifying red flags and selecting safeguards. By reading the book you better understand what you already do intuitively, and thus do it better.

  3. Provide some high level guiding questions to structure thinking about any decision e.g.

    1. Are there any red flag conditions: if so, how might they unbalance the decision?
    2. What safeguards might counterbalance the effects of the most worrying red flags?

  4. Provide tips for use in a more complex situation, with many decision makers, ways to frame the decision, red flags e.g.

    1. In chapter 10 of the book we discuss tips such as:

      1. "Keep it simple" - start with one frame and one decision maker; then, iterate with other frames or decision makers
      2. "Start with the most worrying red flag - then iterate"
      3. "Weigh the benefits of each potential safeguard against its toxic side effects."

    2. In other parts of the website we provide some further tips.

  5. Provide more structured and analytical approaches.

    1. To identifying red flags.
    2. To selecting safeguards.