About the book
Why do smart and experienced leaders make flawed, even catastrophic, decisions? Why do people keep believing they have made the right choice, even when disastrous result stare them in the face? And how can you be sure you’re making the right decision—without the benefit of hindsight? Think Again shows how our brains can mislead us. The shortcuts our brains have learned to take over millennia of evolution help us most of the time. But, under certain conditions, they can derail our decision making. Think Again offers a powerful model for identifying when we are at risk – the red flags to watch for – and how we can design safeguards to help us make good decisions. Using examples from business, politics, and history, Think Again deconstructs bad decisions, as they unfolded in real time, to show how you can avoid the same fate. More....
Jo Whitehead discusses Think Again
About the authors
Jo Whitehead and Andrew Campbell are directors of the Ashridge Strategic Management Centre. Sydney Finkelstein is the Steven Roth Professor of Management at Dartmouth's Tuck School of Business and Director of the Tuck Executive Program.