Think Again


We've all watched smart, experienced leaders make flawed - even catastrophic - decisions. Some keep believing they have made the right choice, even when the disastrous consequences are staring them in the face. What is the rot cause of these failures? How can the risks be reduced? And how can you be sure that you're making the right decisions?

In this fascinating and instructive book, Sydney Finkelstein, Jo Whitehead, and Andrew Campbell - each a distinguished expert on strategy and decision making in corporations - show how the usually beneficial processes of the human mind can become traps: experience and emotion can distort our judgement, even while we're striving for objectivity, and we fail to spot errors in our thinking.

Think Again provides a new model to help us make better decisions. With vivid stories ranging across industries and disciplines, the authors deconstruct bad decisions and identify the forces that have produced them. They go on to show you how to recognize the conditions - red flags - under which good decision making is most likely to falter, and offer a way of selecting safeguards that reduce the risk and ensure better outcomes.

There is no guarantee for perfect decisions. But with Think Again, you can understand the hurdles between you and success, manage to counterbalance their effects, and make better decisions - every day.

Jo Whitehead and Andrew Campbell are directors of the Strategic Management Centre at Ashridge Business School. Sydney Finkelstein the author of Why Smart Executives Fail, is a professor at the Tuck School of Business at Dartmouth, and regularly lectures on leadership and why leaders fail.