Think Again

Related articles

Leaders can make good decisions or less good decisions. Several years ago, we set out to understand the causes of these less good decisions. Our main finding is that the bad decisions start when the brain lets us down.

European Business Review: Think Again - how good leaders can avoid bad decisions, by Andrew Campbell and Jo Whitehead, Sept - Oct 2011.

Why Good Leaders Make Bad Decisons: Harvard Business Review, February 2009

Neuroscience reveals what distorts a leader’s judgment. Here’s how you can keep your own judgment clear.
You can view the article on the Harvard Business Review website here.

How emotional tagging can push Leaders to make bad decisions: Ivey Business Journal, February 2009

Almost from the beginning, we are encouraged to think that making decisions is a rational process involving facts and analysis