Momentum Event: Using Social Networks for Marketing
Alex Uhlmann presents a framework to review your social network activities and adapt them to the marketing process. She will explore the impact of social networks at each stage of the customer journey and use real-life examples to illustrate the concepts discussed.
The first part of this masterclass equips you with a framework to look at your social network activities and adapt them to the marketing process. After a brief review of the stages in the customer journey towards adopting a product, we will explore the impact of social networks at each of those stages. We will evaluate the actions that a company can take, and the likely impact of those actions.
In the second half of the Masterclass, we will use examples taken from professionals, and hands on examples to illustrate and inspire the concepts seen.
The Presenter: Alex Uhlmann
Alex Uhlmann is the subject leader for marketing on the Ashridge accredited programmes including the Ashridge MBA. She is responsible for designing and delivering the marketing syllabus as well as setting the examinations. Alexandra’s clients include Unilever, Philips, Orange, Balfour Beatty, Nexans and Ageas. To support her specialism in marketing, Alexandra has a range of qualifications in the people behavioural area and is an experienced coach.