BSc, MA, MPhil, PhD
Carla is a Fellow of Ashridge Business School, and Professor of International Marketing & Management at the University of Twente continuing her research, teaching and student supervision; she is also a Visiting Professor at the University of Chester.
At Ashridge in 2009 Carla chaired the successful Ashridge International Research Conference on the theme 'Global Leadership - Global Ethics: in search of the ethical leadership compass. It is followed by co-guest editorships of the Journal of Business Ethics and the Journal of Public Affairs, as well as a book with Palgrave Macmillan. Carla also serves as a member of the Ashridge Quality Committee.
Previously she was a professor at RUG, Groningen, NL and was a Visiting Professor at ANU, Canberra, AUS and Maribor, Slovenia. She is driven by a holistic marketing and stakeholder service ideal and has developed experience and expertise in Masters' and Executive teaching, non executive directorships and consultancy, spanning subjects as diverse as (academic) leadership, ethics, creativity, cross-cultural positioning and communication, international branding and reputation, knowledge and intangibles, services marketing management and innovation, corporate governance, investor relations, 'women at the top' in business and academia, marketing in the public sector, often focusing on international business and emerging markets. Her in-company clients included a large telecoms company, many large international banks, insurance companies, fmcg companies. She trained leaders in companies as well as academia and in the US Air Force. She has published in e.g. the Journal of Management Studies, the British Journal of Management, Management International Review, the Journal of Business Ethics, the Journal of Organisational Change Management and the Journal of Business and Industrial Marketing. She co-authored books on 'Emergent Globalisation' (2005) and 'Knowledge Entanglements' (2006) and is currently working on 'The Digital Renaissance in Korea' and 'Leadership and Global Ethics' (with Eve Poole).